Helsinki - "Water business is not an island: assessing the market potential of environmental innovations" is a new publication by the finnish scientist Jouko Myllyoja. Edited by the Technical Research Centre of Finland (VTT), it is to create "a framework that integrates central variables of internationally successful environmental innovations".

The main objective of this research - says its abstract - is to develop a framework that integrates central variables of environmental innovations in an attempt to create internationally successful concepts. A special attention is being paid to water technologies, but the information will be treated in a way that enables results to cover other environmental sectors as well.

The research supports the work of TESTNET (Towards European Sectorial Testing Networks for Environmentally sound Technologies) -project, which is one of the research and demonstration projects that the European Union has launched in the field of Environmental Technology Verification (ETV). The research will find answers for two main questions:
1) What are the central variables creating a basis for internationally successful environmental innovations?
2) Is it possible to develop a “fast and easy”-way to value the environmental and market potentiality of environmental innovations?

As a method an approach can be described as a constructive research that produces constructions and tentative solutions for explicit problems. In this qualitative context of the research, theory will be treated both as a starting point and an objective of a research process. Referring to strong theoretical biases that the research adapts, fundamental idea is to strengthen the object theory gradually from different point of views. The following theoretical approaches are being utilized in achieving the research aims:
1) Innovation process
2) Special characteristics of environmental innovations
3) Environmental benefits in a context of new product development
4) Lead market thinking as market entrance procedure of environmental innovations.

The full publication can be downloaded under vtt.fi.

Quelle: Technical Research Centre of Finland (VTT)

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