Brussels - Hank the Singing Bottle is a success. It has won the British magazine’s “Packaging News” most innovative and creative campaign award of the Year 2009. This new cartoon character emerged mid 2009 as the spokesperson of the “Friends of Glass” campaign. The campaign was started by FEVE, the European Container Glass Federation (recyclingportal.eu reported), but quickly evolved into a self-fed, third party forum of consumers who think that glass packaging is the best option for products they love.

The parody on the 1980’s movie “The Terminator” - which introduces Hank claiming ownership of the line ‘I’ll be back’ as a title for his song to a puzzled Arnold Schwarzenegger - has been a great success: more than 540,000 hits on the online networks such as Youtube, Kontraband, Facebook in Europe as well as in the United States.

As Hank tells us on friendsofglass.com in several languages, glass packaging is 100 percent and endlessly recyclable: it always comes back to life in a new bottle or jar without any loss of quality in a unique “bottle-to-bottle” recycling loop.

Hank’s cartoon adventures encourage consumers to endlessly recycle bottles and jars once they get to their end of life. He posts letters to the Governor of California, H.R.H. Prince Charles and the celebrity blogger Perez Hilton.

“Friends of Glass” is now inviting consumers to make a “Glass New Year’s Resolution” on ipetitions.com by choosing to buy their favourite food and beverages packed in glass.

Quelle: European Container Glass Federation (FEVE)

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