London - Almost 9 out of 10 consumers (86 percent) have faith that the plastics they recycle are made into something new, according to a new waste industry survey. The TNS poll of 1,000 adults was conducted on behalf of M&S, Veolia Environmental Services, Closed Loop Recycling and RecycleBank.

Chris Dow, Managing Director of Closed Loop Recycling, says: “Great Britain is a nation of Great Recyclers and we have some recycling facilities that are the envy of the world. It’s fantastic that we can now put a plastic milk bottle in the recycling bin, knowing it can be recycled into a brand new milk bottle again. But the issue we now face is how to make the most of these ‘closed loop recycling’ facilities. Only 45 percent of plastic bottles in the UK are actually collected for recycling, so there is certainly room for households to up the ante. Put simply, more recyclable plastics in means more recycled products out.”

To raise awareness with consumers and help drive recycling rates, M&S, Veolia Environmental Services, Closed Loop Recycling and RecycleBank have launched a new video to demonstrate the capabilities of closed loop recycling.

The video visualises the lifecycle of an M&S plastic milk bottle. Launched today, the film takes the viewer on a journey through all the different stages of the recycling process as it travels via the shop shelf, refuse collection vehicle, materials recovery and reprocessing facilities before returning to the M&S store.

The film can be viewed at veoliaenvironmentalservices.co.uk.

Quelle: Veolia Environmental Services

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