London - Almost 9 out of 10 consumers (86 percent) have faith that the plastics they recycle are made into something new, according to a new waste industry survey. The TNS poll of 1,000 adults was conducted on behalf of M&S, Veolia Environmental Services, Closed Loop Recycling and RecycleBank.
|Source: Veolia Environmental Services et al.|
To raise awareness with consumers and help drive recycling rates, M&S, Veolia Environmental Services, Closed Loop Recycling and RecycleBank have launched a new video to demonstrate the capabilities of closed loop recycling.
The video visualises the lifecycle of an M&S plastic milk bottle. Launched today, the film takes the viewer on a journey through all the different stages of the recycling process as it travels via the shop shelf, refuse collection vehicle, materials recovery and reprocessing facilities before returning to the M&S store.
The film can be viewed at veoliaenvironmentalservices.co.uk. Quelle: Veolia Environmental Services