London -- The Highways Agency is calling on road users to help tackle roadside litter on England's motorways and major A roads. The Agency estimates it removes nearly a quarter of a million sacks of litter from England's motorways every year, but a roadside message campaign last summer reminding drivers to dispose of their litter responsibly saw a decrease in the amounts of litter collected on motorways in North West England and the East Midlands.
The Highways Agency plans to repeat and extend its roadside message campaign during the build-up to the London 2012 Olympic and Paralympic Games. The Agency will also look to work with Defra and Keep Britain Tidy to raise public awareness of the dangers and costs of litter, and ensure that England's motorways and major roads are set to provide safe and pleasant journeys during the Games. Quelle: Highways Agency