Croydon -- Easter eggs are creating 3,000 tonnes of UK waste each year. Now Nestlé UK & Ireland has announced that its entire Easter egg packaging is 100 percent recyclable by replacing rigid plastic with cardboard in its mug eggs. According to Nestlé, the manufacturer of Smarties®, Kit Kat® and Aero® Easter eggs has become the first major confectioner to remove plastic packaging from all its eggs – the culmination of a six year process that has saved 726 tonnes of plastic waste going to landfill per year.

The last products to become 100 percent recyclable were the Yorkie®, Munchies® and Kit Kat® Easter eggs which include a branded mug. The 48 tonnes of plastic used to secure the mug and egg has been replaced with recyclable cardboard certified by the Forest Stewardship Council and a compostable film for the windows resulting in a 30 percent reduction in packaging in the mug eggs. In 2011, 100 tonnes of plastic was removed across the entire range.

David Rennie, Managing Director, Nestlé Confectionery UK & Ireland, said: "Nestlé carefully considers the environmental impact of packaging as an integral part of its product design. Since the early 1990s, we have been reducing the amount of packaging we use through our global source reduction programme – eliminating unnecessary packaging and reducing weight while ensuring product quality."

More information on the reduction programme and Easter eggs by numbers can be found under nestle.co.uk.

Quelle: Nestlé Confectionery UK & Ireland

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